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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 1
How do buyers calculate profit, or value? What is the role of the relationship type in increasing buyer profit? What role does satisfaction play in calculating profit?
Explanation
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Every customer buys a product after eval...
Selling 9th Edition by Stephen Castleberry,John Tanner
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Character 255
