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book Selling 9th Edition by Stephen Castleberry,John Tanner cover

Selling 9th Edition by Stephen Castleberry,John Tanner

Edition 9ISBN: 978-0077861001
book Selling 9th Edition by Stephen Castleberry,John Tanner cover

Selling 9th Edition by Stephen Castleberry,John Tanner

Edition 9ISBN: 978-0077861001
Exercise 1
What is your reaction to the statement "The customer is always right"? Is it a sound basis for making adjustments and satisfying complaints? Can it be followed literally? Why or why not?
Explanation
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Satisfied customer is treated as one of ...

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Selling 9th Edition by Stephen Castleberry,John Tanner
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