Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 5

Salespeople are paid more than just about everyone in the company. This compensation difference can create jealousy, particularly among those who don't trust salespeople anyway and think salespeople just play golf and entertain their way to the big bucks. How can you combat these misperceptions? Does it really matter what others think about sales, or will the need to serve customers and thereby serve the company be enough?