Human Resource Management 14th Edition by Robert Mathis,Sean Valentine,John Jackson

Exercise 6

Your small marketing company of about 50 workers has traditionally recruited employees using newspaper print advertisements. Due to diminished recruiting effects from your ads, the company is interested in using more Internet and social media recruiting. The company president has requested that you, as HR manager, prepare an overview of how Internet recruiting efforts will be different from the traditional methods used by the company. You will need to make a case for why the company should transition to Internet recruiting and identify the benefits for doing so. To prepare an overview, review the resources found at http://www.recruitersnetwork.com/.
A. What will your company need to do differently to actively use Internet recruiting as you compete with other employers for qualified applicants?
B. As you recruit marketing professionals, identify the niche websites that you recommend be used for your Internet postings and the reasons for your recommendations.