Cost Management 6th Edition by Edward Blocher,David Stout ,Paul Juras,Gary Cokins

Exercise 56

1. Consider a commodity business such as building materials, many types of food products, and many types of electronics products. A good example of a commodity is gasoline. Are these companies likely to compete on cost leadership or differentiation, and why
2. Consider professional service firms such a law firms, accounting firms, and medical practices. Are these firms likely to compete on cost leadership or differentiation, and why