Cost Management 6th Edition by Edward Blocher,David Stout ,Paul Juras,Gary Cokins

Exercise 8

Research Assignment; Business Valuation Read the following article by Joel Litman and Mark L. Frigo, "When Strategy and Valuation Meet," Strategic Finance, August 2004, pp. 31-39. The article provides a comprehensive discussion of how business strategy and business valuation are interrelated and provides five lessons based on an understanding of this interrelationship.
The article is available in the Cases and Readings Supplement that comes with the text or it may be accessed using the link found on the text website.
Required
1. Explain briefly the different skills required by a business strategy expert and a business valuation expert.
2. Explain why a great product seldom ensures a great business.
3. Explain why being "different" is not central to strategy.
4. Explain the difference between a great company and a great stock.
5. Explain when and why growth is not necessarily a good thing.