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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 2
What are the forces in the marketing environment? How much control does a marketing manager have over these forces?
Explanation
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Forces of the marketing environment are given below:
1. Sociocultural forces
2. Economic forces
3. Political forces
4. Legal and regulatory forces
5. Competitive forces
6. Technological forces
A marketing manager should have a proper hold over all these forces. Lack of control leads the firm to failure, so it is important to have knowledge of and control over the above forces.
1. Sociocultural forces
2. Economic forces
3. Political forces
4. Legal and regulatory forces
5. Competitive forces
6. Technological forces
A marketing manager should have a proper hold over all these forces. Lack of control leads the firm to failure, so it is important to have knowledge of and control over the above forces.
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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