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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 1
Sony
Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.
Based on your existing knowledge of Sony as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage (i.e., what makes Sony strategically unique?). How does Sony's website support this competitive advantage?
Internet analysts have praised Sony's website as one of the best organized and most informative on the Internet. See why by accessing www.sony.com.
Based on your existing knowledge of Sony as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage (i.e., what makes Sony strategically unique?). How does Sony's website support this competitive advantage?
Explanation
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Verified
In the consumer electronic industry, S p...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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