Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 21

Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:
a. A toothpaste with whitener; a toothpaste with sensitivity protection; a toothpaste with cinnamon flavor
b. A national line offering all types of winter and summer sports clothing for men and women
c. A life insurance company that provides life, health, and disability insurance