Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 9

Assume you are opening one of the following retail stores. Identify publications at the library or online that provide information about the environmental forces likely to affect the store. Briefly summarize the information each source provides.
a. Convenience store
b. Women's clothing store
c. Grocery store
d. Fast-food restaurant
e. Furniture store