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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 11
The car market may be segmented according to income and age. Discuss two ways the market for each of the following products might be segmented.
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
Explanation
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Basis of market segmentation for the fol...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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