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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 22
How does an opinion leader influence the buying decision process of reference group members?
Explanation
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An opinion leader is that person in a gr...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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