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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 3
Many firms, including Procter Gamble, FedEx, and Occidental Petroleum, wish to do business in eastern Europe and in the countries that were once part of the former Soviet Union. What events could occur that would make marketing in these countries more difficult? What events might make it easier?
Explanation
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The events that could make marketing dif...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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