Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 14

Visit the information technology company website www.covisint.com and evaluate the nature of the business customers attracted. Who is the target audience for this business marketing site? Describe the types of firms currently doing business through this exchange. What other types of organizations might be attracted? Is it appropriate to sell any banner advertising on a site such as this? What other industries might benefit from developing similar digital media exchange hubs?