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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 5
List the tangible and intangible attributes of a pair of Nike athletic shoes. Compare its benefits with those of an intangible product, such as hairstyling in a salon.
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Tangible and intangible attributes of a ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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