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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 2
Goodyear Tire Rubber Company
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
Based on what you learned at the website, describe what Goodyear has done to position its tires.
In addition to providing information about the company's products, Goodyear's website helps consumers find the exact products they want and will even direct them to the nearest Goodyear retailer. Visit the Goodyear site at www.goodyear.com.
Based on what you learned at the website, describe what Goodyear has done to position its tires.
Explanation
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Goodyear positioned its tires by working...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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