Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 6

Identify and describe a friend or family member who fits into each of the following adopter categories. How would you use this information if you were product manager for a fashion-oriented, medium-priced clothing retailer such as J.Crew or JCPenney?
a. Innovator
b. Early adopter
c. Early majority
d. Late majority
e. Laggard