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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 23
Imagine you are the owner of a new service business. What is your service? Be creative. What are some of the most important considerations in developing the service, training salespeople, and communicating about your service to potential customers?
Explanation
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The major part of the service business o...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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