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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 33
Pillsbury
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What branding strategy does Pillsbury seem to be using with regard to the products it presents on this site?
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What branding strategy does Pillsbury seem to be using with regard to the products it presents on this site?
Explanation
Verified
Verified
Pills maintain the logo, tagline, and th...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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