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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 11
Pillsbury
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
How does this Pillsbury website promote brand loyalty?
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
How does this Pillsbury website promote brand loyalty?
Explanation
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This website makes sure that all the pro...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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