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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 28
Pillsbury
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What degree of consistency exists in Pillsbury's packaging of its products displayed on the website?
Like other marketers of consumer products, Pillsbury has set up a website to inform and entertain consumers. Catering to the appeal of its most popular product spokesperson, Pillsbury has given its Dough Boy his own site. Visit him at www.doughboy.com.
What degree of consistency exists in Pillsbury's packaging of its products displayed on the website?
Explanation
Verified
Verified
The P logo is used in every product's pa...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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