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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 2
What is brand equity? Identify and explain the major elements of brand equity.
Explanation
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Brand equity is the financial and market...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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