Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 2

Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. Select one of the following companies and explain how supply-chain management could increase marketing productivity.
a. Dell
b. FedEx
c. Nike
d. Taco Bell