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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 21
Discuss the major factors that help to determine a retail store's image. How does atmosphere add value to products sold in a store?
Explanation
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A retail store must develop a picture in...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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