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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 3
What is the major task of promotion? Do firms ever use promotion to accomplish this task and fail? If so, give several examples.
Explanation
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Promotion refers to communication done f...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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