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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 14
What factors affect the size of an advertising budget? What techniques are used to determine an advertising budget?
Explanation
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The factors which affect the amount of a...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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