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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 2
Identify the elements of the personal selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not?
Explanation
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The process of personal selling has majo...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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