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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 17
How does a salesperson find and evaluate prospects? Do you consider any of these methods to be ethically questionable? Explain.
Explanation
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Salesperson find the potential customers...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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