Accounting: What the Numbers Mean 11th Edition by Wayne McManus,Daniel Viele,David Marshall

Exercise 18

Focus company-analysis of liquidity and profitability measures In Exercise 1-1, you were asked to obtain a recent annual report of a company that you were interested in reviewing throughout this term.
Required:
a. Please locate the five-year (or longer) selected financial data (usually in the management discussion and analysis section of the annual report), or use your focus company's income statement and balance sheet data to calculate as many of the following ratios and results as possible:

b. Briefly describe your perception of your focus company's liquidity and profitability based on your calculation and review of these ratios and results.
Reference Exercise 1-1:
Obtain an annual report Throughout this course, you will be asked to relate the material being studied to actual financial statements. After you complete this course, you will be able to use an organization's financial statements to make decisions and informed judgments about that organization. The purpose of this assignment is to provide the experience of obtaining a company's annual report. You may want to refer to the financial statements in the report during the rest of the course.
Required:
Obtain the most recently issued annual report of a publicly owned manufacturing or merchandising corporation of your choice. Do not select a bank, insurance company, financial institution, or public utility. It would be appropriate to select a firm that you know something about or have an interest in.
Type firmname.com or use a search engine to locate your chosen company's website and then scan your firm's home page for information about annual report ordering. If you don't see a direct link to Investor Relations or Investors on the home page, look for links such as Our Company, About Us, or Site Map that may lead you to SEC Filings, Financial Information, or Annual Reports. Most companies allow you to save or print an Adobe Acrobat version of their annual reports.