Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 1

Researching Secondary and Primary Data
In teams, discuss how you would collect information for each of the following report topics. Would your research be primary, secondary, or a combination of methods? What resources would be most useful-books, articles, the Web, interviewing, surveys?
a. Comparing the health care systems in France and the United Kingdom
b. Which public relations firm will best improve the ¡mage of a company so that its stock price increases c. Investigating high turnover and apparent employee dissatisfaction at a large retailer
d. The latest Occupational Safety and Health Administration (OSHA) rulings that might affect your small business
e. The traffic count at a possible location for a new coffee shop
f. Planning to introduce healthier food in the company cafeteria and investigating how workers would feel about the new choices
g. The costs and features of a new network system for your company
h. How users are reacting to a new digital imaging software that was recently released
i. How to meet international quality standards (ISO certification) so that you can sell your products in Europe