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Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 2
What is your favorite consumer electronics retailer Discuss the criteria you use in making your selection. What can a competing firm do to lure you away from your favorite firm
Explanation
Verified
Verified
Retailer:
A retailer is a business or a person who sells goods and services to the end consumers.
Criteria for selecting retailer:
The criteria on which retailers should be selected are as follows:
• Availability of all required items under one roof.
• Humble and polite behavior of the sales and other staff present at the store.
• Discounts and other gifts offered by the retailer.
• Sales people have good knowledge about products which helps in making best decision.
• The retail store is located within few miles which makes it easily accessible.
In order to lure away a customer from his/her favorite firm, a competitive firm should:
• Offer better discounts.
• Offer better services such as faster billing process.
• Should make provisions for gifts on shopping above a fixed limit.
• Provide better shopping experience by increasing the attractiveness of the outlet and providing good ambience.
• Provide better after sale services.
• Highly trained sales staff.
A retailer is a business or a person who sells goods and services to the end consumers.
Criteria for selecting retailer:
The criteria on which retailers should be selected are as follows:
• Availability of all required items under one roof.
• Humble and polite behavior of the sales and other staff present at the store.
• Discounts and other gifts offered by the retailer.
• Sales people have good knowledge about products which helps in making best decision.
• The retail store is located within few miles which makes it easily accessible.
In order to lure away a customer from his/her favorite firm, a competitive firm should:
• Offer better discounts.
• Offer better services such as faster billing process.
• Should make provisions for gifts on shopping above a fixed limit.
• Provide better shopping experience by increasing the attractiveness of the outlet and providing good ambience.
• Provide better after sale services.
• Highly trained sales staff.
Retail Management 12th Edition by Barry Berman ,Joel Evans
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