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Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 10
Contrast the mass-market approach used by a supermarket with the concentrated marketing approach used by a fruit-and-vegetable store. What is the key to each firm succeeding
Explanation
Verified
Verified
Mass marketing: Mass marketing is an att...
Retail Management 12th Edition by Barry Berman ,Joel Evans
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