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Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 8
What is the current role of each of the traditional communications tools for retailers: advertising, public relations, personal selling, and sales promotion
Explanation
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Consumers control retaile...
Retail Management 12th Edition by Barry Berman ,Joel Evans
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