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Small Business Management 5th Edition by Timothy Hatten
Edition 5ISBN: 978-0538453141Small Business Management 5th Edition by Timothy Hatten
Edition 5ISBN: 978-0538453141 Exercise 1
Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to over segment its market How would that be dangerous
Explanation
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Market segmentation:
Dividing the marke...
Small Business Management 5th Edition by Timothy Hatten
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