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Advanced Accounting 12th Edition by Joe Ben Hoyle,Thomas Schaefer , Timothy Doupnik
Edition 12ISBN: 978-0077862220Advanced Accounting 12th Edition by Joe Ben Hoyle,Thomas Schaefer , Timothy Doupnik
Edition 12ISBN: 978-0077862220 Exercise 53
The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world. The following information was extracted from Note 19 Operating Segments in the Coca-Cola Company 2011 Annual Report:
Required
1. Use an electronic spreadsheet to calculate the following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate):
Percentage of total net revenues, 2010 and 2011.
Percentage change in total net revenues, 2009 to 2010 and 2010 to 2011.
Operating income as a percentage of total net revenues (profit margin), 2010 and 2011.
2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
3. List any additional information you would like to have to conduct your analysis.
Required
1. Use an electronic spreadsheet to calculate the following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate):
Percentage of total net revenues, 2010 and 2011.
Percentage change in total net revenues, 2009 to 2010 and 2010 to 2011.
Operating income as a percentage of total net revenues (profit margin), 2010 and 2011.
2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
3. List any additional information you would like to have to conduct your analysis.
Explanation
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Advanced Accounting 12th Edition by Joe Ben Hoyle,Thomas Schaefer , Timothy Doupnik
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