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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 2
What are some of the ways a company in the healthcare industry could improve its long-term planning by studying population trends?
Explanation
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This exercise requires application and knowledge of the principles of research.
Step 1 Read the question.
Step 2 Review the chapter material surrounding targeted research.
A company in the health care industry could improve its long term planning by studying population trends within the market environment. The market environment is composed of three important groups: (1) its target customers, (2) buying influences that shape the behavior of those customers, and (3) competitors.
Step 1 Read the question.
Step 2 Review the chapter material surrounding targeted research.
A company in the health care industry could improve its long term planning by studying population trends within the market environment. The market environment is composed of three important groups: (1) its target customers, (2) buying influences that shape the behavior of those customers, and (3) competitors.
Business in Action 8th Edition by Courtland Bovee,John Thill
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