Business in Action 8th Edition by Courtland Bovee,John Thill

Exercise 6

Concept Integration. One of your competitors has approached you with a merger proposal. The economies of scale would be terrific. So are the growth possibilities. There's just one issue to be resolved. Your competitor is organized under a flat structure and uses lots of cross functional teams. Your company is organized under a traditional tall structure that is departmentalized by function. Using your knowledge about culture clash (see page 112), what are the likely issues you will encounter if these two organizations are merged?