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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 20
Why does a company need to consider its current marketing situation, including competitive trends, when setting objectives for market share?
Explanation
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Setting of market shares:
Market share ...
Business in Action 8th Edition by Courtland Bovee,John Thill
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