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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 14
If you have a product that appeals to the majority of consumers in a given market, would there be any value in segmenting the market before launching the product? Why or why not?
Explanation
Verified
Verified
Segmentation:
It is one of the marketin...
Business in Action 8th Edition by Courtland Bovee,John Thill
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