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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 12
Sörenstam's charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the foundation contribute to her brand equity?
Explanation
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Brand equity:
Brand equity is the value...
Business in Action 8th Edition by Courtland Bovee,John Thill
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