Business in Action 8th Edition by Courtland Bovee,John Thill

Exercise 11

Concept Integration. Review the discussion of cultural differences in international business in Chapter 3 (see pages 60-61). Which cultural differences do you think Disney had to consider when planning its product strategies for Disneyland Paris? Originally the company offered a standardized product but was later forced to customize many of the park's operations. What might have been some of the cultural challenges Disney experienced under a standardized product strategy?