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book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
Exercise 15
If you were a marketing manager in this industry, what concerns would you have as a result of reading the article? What questions do you think companies in this industry (or related ones) should be asking? What would you want to know?
Explanation
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Business in Action 8th Edition by Courtland Bovee,John Thill
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