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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 21
Is it ethical for companies to split-test price points by offering different prices to different groups of customers? Why or why not?
Explanation
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Yes, it is ethical for companies to spli...
Business in Action 8th Edition by Courtland Bovee,John Thill
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