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Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952Business in Action 8th Edition by Courtland Bovee,John Thill
Edition 8ISBN: 9780134129952 Exercise 33
If customers repeatedly ask Costco to carry certain items that the company thinks are outside its price / quality "comfort zone" (because they're too expensive or not of high enough quality), should it give in and carry the items? Why or why not?
Explanation
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No, the CC should not give in and did no...
Business in Action 8th Edition by Courtland Bovee,John Thill
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