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book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
book Business in Action 8th Edition by Courtland Bovee,John Thill cover

Business in Action 8th Edition by Courtland Bovee,John Thill

Edition 8ISBN: 9780134129952
Exercise 4
If Costco can't find enough land in a particular location to build its usual store format, should it leverage the Costco brand name anyway and build something smaller, such as conventional department stores or grocery stores, in these areas? Why or why not?
Explanation
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Yes, CC should build something smaller, ...

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Business in Action 8th Edition by Courtland Bovee,John Thill
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