Cornerstones of Managerial Accounting 4th Edition by Maryanne Mowen, Don Hansen, Dan Heitger

Exercise 33

In terms of strategic positioning, which two general strategies may be chosen by a company
A) Revenue production and cost enhancement
B) Activity-based costing and value chain emphasis
C) Increasing customer value and decreasing supplier orientation
D) Cost leadership and product differentiation
E) Product differentiation and cost enhancement