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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 12
Identify several TV commercials or magazine ads that use sex appeal. Describe each advertisement and then explain whether an appeal to sex is appropriate or inappropriate for the brand.
Explanation
Verified
Verified
Sex appealing advertisements are commonl...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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