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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 65
Based on data in Exhibit B-4, discuss the relative market potential of the city of Boulder, Colorado, and the city of Lakewood, Colorado, for ( a ) prepared cereals, ( b ) auto mobiles, and ( c ) furniture.
Exhibit B 4 Illustrative Page from Sales Marketing Management's Survey of Buying Power: Metro and County Totals
Exhibit B 4 Illustrative Page from Sales Marketing Management's Survey of Buying Power: Metro and County Totals
Explanation
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Verified
Under the factor method single or multip...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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