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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 70
Evaluate Lisa Aham's current strategy regarding senior citizens. Does this strategy improve this McDonald's image What should she do about the senior citizen market-that is, should she encourage, ignore, or discourage her seniors What should she do about the bingo idea Explain.
Explanation
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The restaurant M mentioned in the illust...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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