BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Exercise 12

Identify the likely characteristics of the market segment being targeted by the company. Why are most target customers likely to be foreigners rather than New Zealanders Suggest what expectations target customers are likely to have regarding the quality, reliability, and range of services. What are the implications for Omarama Mountain Lodge How difficult is it for Omarama Mountain Lodge to undertake market research Elaborate.